{
  "version": 1,
  "brand": {
    "name": "Allbirds",
    "domain": "allbirds.com",
    "slug": "allbirds",
    "vertical": "E-commerce"
  },
  "asOf": "2026-10-22",
  "basis": "library-dates",
  "previousAsOf": null,
  "windowDays": 7,
  "countriesFilter": [],
  "totals": {
    "activeAds": 51,
    "newAds": 0,
    "stoppedAds": 0,
    "platformsWithAds": 2,
    "thirdPartyAds": 0
  },
  "platforms": [
    {
      "platform": "google",
      "label": "Google Ads Transparency",
      "libraryUrl": "https://adstransparency.google.com/?region=anywhere&domain=allbirds.com",
      "fetched": 50,
      "capped": true,
      "ownAds": 50,
      "activeAds": 50,
      "undatedAds": 0,
      "newAds": 0,
      "stoppedAds": 0,
      "reportedAds": {
        "min": 1000,
        "max": 2000
      },
      "firstSeen": "2022-03-18",
      "lastSeen": "2026-10-22",
      "formats": [
        {
          "key": "image",
          "count": 23
        },
        {
          "key": "text",
          "count": 23
        },
        {
          "key": "video",
          "count": 4
        }
      ],
      "countries": [
        {
          "key": "US",
          "count": 50
        },
        {
          "key": "HR",
          "count": 2
        },
        {
          "key": "MX",
          "count": 2
        }
      ],
      "landingPages": [
        {
          "key": "allbirds.com",
          "count": 50
        }
      ],
      "advertiserAccounts": [
        "Allbirds Inc"
      ],
      "thirdParty": {
        "ads": 0,
        "advertisers": [],
        "withheld": 0
      },
      "creatorAdsDropped": 0,
      "error": null
    },
    {
      "platform": "linkedin",
      "label": "LinkedIn Ad Library",
      "libraryUrl": "https://www.linkedin.com/ad-library/search?accountOwner=Allbirds",
      "fetched": 2,
      "capped": false,
      "ownAds": 2,
      "activeAds": 1,
      "undatedAds": 1,
      "newAds": 0,
      "stoppedAds": 0,
      "reportedAds": null,
      "firstSeen": "2025-09-05",
      "lastSeen": "2026-10-22",
      "formats": [
        {
          "key": "follow company",
          "count": 1
        },
        {
          "key": "job",
          "count": 1
        }
      ],
      "countries": [
        {
          "key": "AE",
          "count": 1
        },
        {
          "key": "AF",
          "count": 1
        },
        {
          "key": "AL",
          "count": 1
        },
        {
          "key": "AM",
          "count": 1
        },
        {
          "key": "AR",
          "count": 1
        },
        {
          "key": "AT",
          "count": 1
        },
        {
          "key": "AU",
          "count": 1
        },
        {
          "key": "AZ",
          "count": 1
        }
      ],
      "landingPages": [],
      "advertiserAccounts": [
        "Allbirds"
      ],
      "thirdParty": {
        "ads": 0,
        "advertisers": [],
        "withheld": 0
      },
      "creatorAdsDropped": 0,
      "error": null
    },
    {
      "platform": "tiktok",
      "label": "TikTok Ad Library (EU)",
      "libraryUrl": "https://library.tiktok.com/ads?region=all&adv_name=Allbirds&query_type=1",
      "fetched": 0,
      "capped": false,
      "ownAds": 0,
      "activeAds": 0,
      "undatedAds": 0,
      "newAds": 0,
      "stoppedAds": 0,
      "reportedAds": null,
      "firstSeen": null,
      "lastSeen": null,
      "formats": [],
      "countries": [],
      "landingPages": [],
      "advertiserAccounts": [],
      "thirdParty": {
        "ads": 0,
        "advertisers": [],
        "withheld": 0
      },
      "creatorAdsDropped": 0,
      "error": "no_match"
    }
  ],
  "formats": [
    {
      "key": "image",
      "count": 23
    },
    {
      "key": "text",
      "count": 23
    },
    {
      "key": "video",
      "count": 4
    },
    {
      "key": "follow company",
      "count": 1
    },
    {
      "key": "job",
      "count": 1
    }
  ],
  "countries": [
    {
      "key": "US",
      "count": 51
    },
    {
      "key": "HR",
      "count": 3
    },
    {
      "key": "MX",
      "count": 3
    },
    {
      "key": "AE",
      "count": 1
    },
    {
      "key": "AF",
      "count": 1
    },
    {
      "key": "AL",
      "count": 1
    },
    {
      "key": "AM",
      "count": 1
    },
    {
      "key": "AR",
      "count": 1
    },
    {
      "key": "AT",
      "count": 1
    },
    {
      "key": "AU",
      "count": 1
    }
  ],
  "landingPages": [
    {
      "key": "allbirds.com",
      "count": 50
    }
  ],
  "themes": [
    {
      "label": "women",
      "keywords": [
        "canvas"
      ],
      "ads": 6,
      "examples": [
        "https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR06268285046575071233",
        "https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR11590826223080570881"
      ]
    },
    {
      "label": "men",
      "keywords": [],
      "ads": 4,
      "examples": [
        "https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR08897938628215308289",
        "https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR15233988732483796993"
      ]
    },
    {
      "label": "comfort",
      "keywords": [
        "easy",
        "breathable",
        "comfortable",
        "light"
      ],
      "ads": 3,
      "examples": [
        "https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR03339972392792358913",
        "https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR16773970937459507201"
      ]
    },
    {
      "label": "anytime",
      "keywords": [],
      "ads": 2,
      "examples": [
        "https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR04131033419423416321",
        "https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR11213605060858609665"
      ]
    }
  ],
  "topMessages": [
    {
      "text": "-30% Allbirds Wool Slipper,…",
      "ads": 2,
      "platforms": [
        "google"
      ],
      "example": "https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR02931031144742780929"
    },
    {
      "text": "Allbirds Women's Canvas…",
      "ads": 2,
      "platforms": [
        "google"
      ],
      "example": "https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR06268285046575071233"
    }
  ],
  "newAds": [],
  "stoppedAds": [],
  "evergreen": [
    {
      "platform": "google",
      "url": "https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR04245884615899742209",
      "format": "text",
      "firstShown": "2022-03-18",
      "lastShown": "2026-10-22",
      "landingDomain": "allbirds.com",
      "countries": [
        "US"
      ],
      "text": null
    },
    {
      "platform": "google",
      "url": "https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR08189780288692289537",
      "format": "text",
      "firstShown": "2023-09-14",
      "lastShown": "2026-10-22",
      "landingDomain": "allbirds.com",
      "countries": [
        "US"
      ],
      "text": null
    },
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/856870716",
      "format": "job",
      "firstShown": "2025-09-05",
      "lastShown": "2026-10-22",
      "landingDomain": null,
      "countries": [
        "US",
        "IN",
        "GB",
        "CA",
        "PK",
        "FR"
      ],
      "text": null
    }
  ],
  "notes": [
    "Google Ads Transparency: the sample read the first 50 ads of the search, so counts are lower bounds.",
    "LinkedIn shows dates only for ads that ran in the EU: 1 LinkedIn ads are listed without dates.",
    "TikTok publishes ads shown in the EU/EEA, Switzerland, the UK and Turkey only."
  ]
}