# Ad radar: Glossier (glossier.com)

Week to 2026-10-22. First digest: new and stopped ads are read from the libraries' first and last shown dates (last 7 days).

**51 active ads** on 2 of 3 libraries · **0 new** · **0 stopped** · 42 third-party ads naming the brand or linking to it

| Library | Active | Listed | New | Stopped | First seen | Last seen | Top formats |
|---|---:|---:|---:|---:|---|---|---|
| [Google Ads Transparency](https://adstransparency.google.com/?region=anywhere&domain=glossier.com) | 50 | 50+ | 0 | 0 | 2022-04-12 | 2026-10-22 | text (28), video (18), image (4) |
| [LinkedIn Ad Library](https://www.linkedin.com/ad-library/search?accountOwner=Glossier) | 1 | 3 | 0 | 0 | 2025-08-12 | 2026-10-22 | follow company (2), job (1) |
| [TikTok Ad Library (EU)](https://library.tiktok.com/ads?region=all&adv_name=Glossier&query_type=1) | 0 | 0+ | 0 | 0 |  |  |  |

Google reports 1,000-2,000 ads in total for Glossier Inc..

## Where and how

- **Formats:** text (28), video (18), image (4), follow company (2), job (1)
- **Countries:** US (40), GB (14), FR (4), IT (4), ES (3), DE (2), IE (2), NL (2), PL (2), PT (2)
- **Landing pages:** glossier.com (50)

## Message themes

- **beauty** (3 ads): essentials · [example 1](https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR10696761400971231233) [example 2](https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR07139165325982957569)
- **official** (3 ads): site · [example 1](https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR11007899612261384193) [example 2](https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR00344035367264976897)
- **balm** (2 ads) · [example 1](https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR10501826476221923329) [example 2](https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR12825368083589758977)
- **fragrance** (2 ads) · [example 1](https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR06338732053646802945) [example 2](https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR09389016358387187713)
- **perfume** (2 ads): smells · [example 1](https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR17404690458289897473) [example 2](https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR10053852350637932545)

## Most-used messages

- [2 ads, Google](https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR01760081214263263233): "· Glossier.® Glossier NYC"

## Longest-running active ads

- [Google · text · 2022-04-12 to 2026-10-22 · glossier.com · DE SE PL PT NL ES](https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR11007899612261384193): "uk.glossier.com Official Glossier® Site"
- [Google · text · 2024-04-01 to 2026-10-22 · glossier.com · GB US](https://adstransparency.google.com/advertiser/AR03649379148146671617/creative/CR00268703427599532033): "Glossier glossier.com Glossier® Makeup Essentials"
- [LinkedIn · job · 2025-08-12 to 2026-10-22 · US GB IN CA FR CN](https://www.linkedin.com/ad-library/detail/729924124)

## Other advertisers using the brand

- TikTok: 42 ads (42 by advertisers we do not name)

## Notes

- Google Ads Transparency: the sample read the first 50 ads of the search, so counts are lower bounds.
- LinkedIn shows dates only for ads that ran in the EU: 2 LinkedIn ads are listed without dates.
- TikTok publishes ads shown in the EU/EEA, Switzerland, the UK and Turkey only.

_Advertiser-level data from the public Google, LinkedIn and TikTok ad libraries. Ads by individual creators are counted without names. Arcadium Data._