{ "version": 1, "brand": { "name": "Wise", "domain": "wise.com", "slug": "wise", "vertical": "Fintech" }, "asOf": "2026-10-22", "basis": "library-dates", "previousAsOf": null, "windowDays": 7, "countriesFilter": [], "totals": { "activeAds": 56, "newAds": 11, "stoppedAds": 2, "platformsWithAds": 3, "thirdPartyAds": 4 }, "platforms": [ { "platform": "google", "label": "Google Ads Transparency", "libraryUrl": "https://adstransparency.google.com/?region=anywhere&domain=wise.com", "fetched": 50, "capped": true, "ownAds": 49, "activeAds": 49, "undatedAds": 0, "newAds": 2, "stoppedAds": 0, "reportedAds": { "min": 200, "max": 300 }, "firstSeen": "2021-10-25", "lastSeen": "2026-10-22", "formats": [ { "key": "video", "count": 37 }, { "key": "text", "count": 12 } ], "countries": [ { "key": "CA", "count": 9 }, { "key": "AU", "count": 6 }, { "key": "SG", "count": 6 }, { "key": "US", "count": 6 }, { "key": "GB", "count": 5 }, { "key": "NL", "count": 5 }, { "key": "NZ", "count": 5 }, { "key": "DE", "count": 4 } ], "landingPages": [ { "key": "wise.com", "count": 49 } ], "advertiserAccounts": [ "Wise Payments Limited", "Wise US Inc." ], "thirdParty": { "ads": 1, "advertisers": [ { "key": "TRANSFERWISE BRASIL CORRETORA DE CAMBIO LTDA.", "count": 1 } ], "withheld": 0 }, "creatorAdsDropped": 0, "error": null }, { "platform": "linkedin", "label": "LinkedIn Ad Library", "libraryUrl": "https://www.linkedin.com/ad-library/search?accountOwner=Wise", "fetched": 50, "capped": true, "ownAds": 2, "activeAds": 1, "undatedAds": 1, "newAds": 1, "stoppedAds": 0, "reportedAds": null, "firstSeen": "2026-10-19", "lastSeen": "2026-10-22", "formats": [ { "key": "document", "count": 1 }, { "key": "image", "count": 1 } ], "countries": [ { "key": "AD", "count": 1 }, { "key": "AE", "count": 1 }, { "key": "AF", "count": 1 }, { "key": "AL", "count": 1 }, { "key": "AM", "count": 1 }, { "key": "AO", "count": 1 }, { "key": "AQ", "count": 1 }, { "key": "AR", "count": 1 } ], "landingPages": [], "advertiserAccounts": [ "Wise", "WISE" ], "thirdParty": { "ads": 3, "advertisers": [], "withheld": 3 }, "creatorAdsDropped": 0, "error": null }, { "platform": "tiktok", "label": "TikTok Ad Library (EU)", "libraryUrl": "https://library.tiktok.com/ads?region=all&adv_name=Wise&query_type=1", "fetched": 50, "capped": true, "ownAds": 50, "activeAds": 6, "undatedAds": 0, "newAds": 8, "stoppedAds": 2, "reportedAds": null, "firstSeen": "2026-10-04", "lastSeen": "2026-10-21", "formats": [ { "key": "video", "count": 6 } ], "countries": [ { "key": "GB", "count": 6 } ], "landingPages": [], "advertiserAccounts": [ "WISE PAYMENTS LIMITED" ], "thirdParty": { "ads": 0, "advertisers": [], "withheld": 0 }, "creatorAdsDropped": 0, "error": null } ], "formats": [ { "key": "video", "count": 43 }, { "key": "text", "count": 12 }, { "key": "document", "count": 1 }, { "key": "image", "count": 1 } ], "countries": [ { "key": "GB", "count": 12 }, { "key": "CA", "count": 10 }, { "key": "AU", "count": 7 }, { "key": "SG", "count": 7 }, { "key": "US", "count": 7 }, { "key": "NL", "count": 6 }, { "key": "DE", "count": 5 }, { "key": "FR", "count": 5 }, { "key": "NZ", "count": 5 }, { "key": "PH", "count": 5 } ], "landingPages": [ { "key": "wise.com", "count": 49 } ], "themes": [], "topMessages": [], "newAds": [ { "platform": "tiktok", "url": "https://library.tiktok.com/ads/detail/?ad_id=1879687068966241", "format": "video", "firstShown": "2026-10-21", "lastShown": "2026-10-21", "landingDomain": null, "countries": [ "GB" ], "text": null }, { "platform": "linkedin", "url": "https://www.linkedin.com/ad-library/detail/1605286664", "format": "document", "firstShown": "2026-10-19", "lastShown": "2026-10-22", "landingDomain": null, "countries": [ "IN", "BR", "MX", "US", "RS", "IT" ], "text": "Why did we say weโ€™re going to space? ๐Ÿ‘€ Read the full report ๐Ÿ‘‰ https://wi.se/g20-2026-r2 ยท Wise G20 Report" }, { "platform": "google", "url": "https://adstransparency.google.com/advertiser/AR14378710480124379137/creative/CR15753019243689410561", "format": "video", "firstShown": "2026-10-16", "lastShown": "2026-10-22", "landingDomain": "wise.com", "countries": [ "CA" ], "text": null }, { "platform": "tiktok", "url": "https://library.tiktok.com/ads/detail/?ad_id=1879568594019714", "format": "video", "firstShown": "2026-10-20", "lastShown": "2026-10-21", "landingDomain": null, "countries": [ "GB" ], "text": null }, { "platform": "tiktok", "url": "https://library.tiktok.com/ads/detail/?ad_id=1879526942138641", "format": "video", "firstShown": "2026-10-20", "lastShown": "2026-10-21", "landingDomain": null, "countries": [ "GB" ], "text": null }, { "platform": "tiktok", "url": "https://library.tiktok.com/ads/detail/?ad_id=1879528850084353", "format": "video", "firstShown": "2026-10-20", "lastShown": "2026-10-21", "landingDomain": null, "countries": [ "GB" ], "text": null }, { "platform": "tiktok", "url": "https://library.tiktok.com/ads/detail/?ad_id=1879460166931698", "format": "video", "firstShown": "2026-10-19", "lastShown": "2026-10-20", "landingDomain": null, "countries": [ "GB" ], "text": null }, { "platform": "tiktok", "url": "https://library.tiktok.com/ads/detail/?ad_id=1879385429960881", "format": "video", "firstShown": "2026-10-18", "lastShown": "2026-10-20", "landingDomain": null, "countries": [ "GB" ], "text": null } ], "stoppedAds": [ { "platform": "tiktok", "url": "https://library.tiktok.com/ads/detail/?ad_id=1879178235096097", "format": "video", "firstShown": "2026-10-16", "lastShown": "2026-10-16", "landingDomain": null, "countries": [ "GB" ], "text": null }, { "platform": "tiktok", "url": "https://library.tiktok.com/ads/detail/?ad_id=1879210164564369", "format": "video", "firstShown": "2026-10-16", "lastShown": "2026-10-16", "landingDomain": null, "countries": [ "GB" ], "text": null } ], "evergreen": [ { "platform": "google", "url": "https://adstransparency.google.com/advertiser/AR14378710480124379137/creative/CR17038512000583335937", "format": "text", "firstShown": "2021-10-25", "lastShown": "2026-10-22", "landingDomain": "wise.com", "countries": [ "DE" ], "text": null }, { "platform": "google", "url": "https://adstransparency.google.com/advertiser/AR14378710480124379137/creative/CR14502355029433778177", "format": "text", "firstShown": "2021-10-27", "lastShown": "2026-10-22", "landingDomain": "wise.com", "countries": [ "AU", "NZ" ], "text": null }, { "platform": "linkedin", "url": "https://www.linkedin.com/ad-library/detail/1605286664", "format": "document", "firstShown": "2026-10-19", "lastShown": "2026-10-22", "landingDomain": null, "countries": [ "IN", "BR", "MX", "US", "RS", "IT" ], "text": "Why did we say weโ€™re going to space? ๐Ÿ‘€ Read the full report ๐Ÿ‘‰ https://wi.se/g20-2026-r2 ยท Wise G20 Report" }, { "platform": "tiktok", "url": "https://library.tiktok.com/ads/detail/?ad_id=1879385429960881", "format": "video", "firstShown": "2026-10-18", "lastShown": "2026-10-20", "landingDomain": null, "countries": [ "GB" ], "text": null }, { "platform": "tiktok", "url": "https://library.tiktok.com/ads/detail/?ad_id=1879460166931698", "format": "video", "firstShown": "2026-10-19", "lastShown": "2026-10-20", "landingDomain": null, "countries": [ "GB" ], "text": null } ], "notes": [ "Google Ads Transparency: the sample read the first 50 ads of the search, so counts are lower bounds.", "Google archives most text ads as images, so their copy is not part of the themes.", "LinkedIn Ad Library: the sample read the first 50 ads of the search, so counts are lower bounds.", "LinkedIn shows dates only for ads that ran in the EU: 1 LinkedIn ads are listed without dates.", "TikTok Ad Library (EU): the sample read the first 50 ads of the search, so counts are lower bounds.", "TikTok publishes ads shown in the EU/EEA, Switzerland, the UK and Turkey only." ] }