Hotel demand peaks: the next 90 nights by city

Key findings

Across the next 90 check-in nights from 2026-10-23, our forward hotel-rate curve flags 21 demand spikes in 3 cities (nights priced at 1.5x the city's own 90-night median or more). The sharpest is Vienna on Thu, 31 Dec 2026, at 376% of a normal night (€461 median for a double room). Vienna: 11 spike and 5 elevated nights; Barcelona: 10 spike and 4 elevated nights; Sofia: 0 spike and 0 elevated nights. Source: Arcadium Data, data as of 2026-10-23.

• Vienna, Thu, 31 Dec 2026: €461 median, 376% of a normal night (spike).
• Vienna, Sat, 5 Dec 2026: €319 median, 260% of a normal night (spike).
• Barcelona, Tue, 19 Jan 2027: €278 median, 238% of a normal night (spike).
• Barcelona, Tue, 3 Nov 2026: €278 median, 238% of a normal night (spike).
• Vienna, Sat, 12 Dec 2026: €277 median, 226% of a normal night (spike).

Spike and elevated nights in the next 90, by city

Spike = 1.5x the 90-night median or more (also against the same weekday and the nights around it); elevated = 1.25x.

Vienna: median nightly rate, next 90 nights (EUR)

Dots mark spike nights. City page: /cities/vienna/hotel-prices/

Barcelona: median nightly rate, next 90 nights (EUR)

Dots mark spike nights. City page: /cities/barcelona/hotel-prices/

Sofia: median nightly rate, next 90 nights (EUR)

Dots mark spike nights. City page: /cities/sofia/hotel-prices/

Highest-demand nights

Cities

Methodology

• Every day we read Google Hotels' public results for each city (most-reviewed order, 2 adults, 1 night) for each of the next 90 check-in nights, without logging in.
• A night's rate is the median price of a fixed panel of the city's most-reviewed hotels when enough of them are priced, else the median of the hotels on the results page.
• Demand index = the night's rate / the city's 90-night median x 100. A spike also has to stand out against the same weekday and the ±14 nights around it, so a weekend or a season is not a spike by itself.
• Prices in EUR as Google shows them for the city's own market; taxes included as shown.

Coverage and caveats

• 3 cities have a curve so far (start set: 23 cities); the rest join as the daily job runs.
• One snapshot per day: a spike says that hotels price that night high now; it does not say why (events, fairs, holidays).
• Hotels not bookable through Google that night (sold out or closed) are not priced; a high sold-out share can mute a spike.

CSV columns: snapshot_on, city, country, check_in, weekday, rate_eur, city_median_eur, demand_index, local_index, demand_flag. Licence: CC BY 4.0, cite as below. Aggregates only: no names of people, no job texts, no venue, dealer or hotel names.

Cite as: Arcadium Data, "Hotel demand peaks: the next 90 nights by city", October 2026, https://arcadiumdata.io/reports/hotel-demand-peaks/, data as of 2026-10-23.